- Activity-based data – based on what physically happened
- Spend-based data – based on how much money you spent
The basic difference
Activity-based
Uses real-world quantities (kWh, litres, km, tonnes, etc.)
Spend-basedExamples:
Uses money spent (e.g. AUD, NZD, USD) as a proxy for emissions
-
Activity-based:
- 12,500 kWh of electricity
- 3,200 litres of diesel
- 4.2 tonnes of mixed landfill waste
-
Spend-based:
- $120,000 on marketing services
- $45,000 on IT and software
- $9,500 on catering
At a glance
Activity-based data
Activity-based data uses physical quantities directly linked to emissions. Common examples:- kWh of electricity
- Litres of petrol, diesel, gas
- Kilometres travelled by mode and vehicle type
- Tonnes of waste by stream (landfill, recycling, organics)
- Tonnes or kg of materials and products
- Less influenced by price changes, inflation, or exchange rates
- Easier to compare across time and locations
- More useful for designing reduction projects (“use less fuel / different materials”, not just “spend less”)
Spend-based data
Spend-based methods use money spent as a proxy for emissions. Example:- $10,000 spent on IT services
- × emission factor per dollar (kg CO₂e / $)
- = emissions estimate for that spend
- You don’t have detailed activity data
- You’re dealing with lots of small purchases
- You want a first-pass footprint using finance exports
- Professional services
- Marketing and advertising
- Office supplies
- Software and subscriptions
- “Long tail” vendors where activity data isn’t realistic to collect
Pros and cons
When to use which
A simple rule of thumb:-
Use activity-based when:
- You have metered or measurable data (kWh, litres, tonnes, km, etc.)
- The category is material (big part of your footprint)
- You’re planning reduction actions in that area
-
Use spend-based when:
- Activity data is unavailable or extremely hard to get
- You want to cover many small, diverse purchases
- You’re doing an initial screening or rough baseline
You don’t have to choose one or the other for your whole footprint. Most strong inventories use a mix: activity-based for big categories, spend-based for the long tail.
Examples
Electricity (office or event venue)
- Best: kWh from meter readings or bills (activity-based)
- Avoid: spend-based factors for electricity if you can easily get kWh
Add to Energy and utilities with kWh, not just $.
Business travel
- Flights:
- Better: distance and class per flight (activity-based)
- Fallback: total spend on flights by region/route (spend-based)
- Hotels and accommodation:
- Activity-based if you have nights by city and hotel type
- Spend-based if you only have total $ from finance
Use the Travel and transport tables. Aim for activity-based where booking data is available.
Purchased services (e.g. marketing, legal, IT)
- Often no practical activity metric
- Spend-based is usually appropriate
- You can still improve quality over time by:
- Better categorisation
- Supplier-specific data where available
Use Purchases and services, mapped to appropriate spend-based factors.
Waste
- Best: tonnes per stream (landfill, recycling, organics, etc.) from waste contractors
- Fallback: spend on waste services by stream (spend-based)
Use Waste and materials with tonne-based inputs if possible.
How Salvidia handles both approaches
In Salvidia:- Some tables are activity-first (e.g. Energy, Travel, Waste)
- Others are flexible and can support activity or spend (e.g. Purchases and services)
- Detects whether a row is activity-based or spend-based.
- Applies the appropriate emission factor type.
- Stores both the input and the method used, so you can see where your numbers came from.
- Start with more spend-based data in early years.
- Gradually shift important categories towards activity-based as your data improves.
Common patterns for a first footprint
- Organisation
- Event
- Product
- Activity-based: electricity, gas, fuels, refrigerants, waste, major travel
- Spend-based: professional services, IT, marketing, office supplies, long-tail vendors
Practical guidance for your assessments
1. Prioritise by impact
Use activity-based data first for categories you expect to be large (energy, travel, materials), and worry less about perfect precision in tiny categories.
2. Use finance exports to fill gaps
Where you can’t easily get activity data, use spend-based factors on finance exports to avoid missing whole categories.
3. Document your choices
Make a note in your methodology of where you used spend-based vs activity-based data and why. This makes year-on-year comparisons much easier.
If you only remember three things
Where to go next
- Learn about Data quality tiers (if enabled)
- See how this sits inside Carbon accounting in 10 minutes
- Or start applying it in practice in your actual data tables in Salvidia.