- Activity-based data – based on what physically happened
- Spend-based data – based on how much money you spent
The basic difference
Activity-based
Uses real-world quantities (kWh, litres, km, tonnes, etc.)
Spend-basedExamples:
Uses money spent (e.g. AUD, NZD, USD) as a proxy for emissions
-
Activity-based:
- 12,500 kWh of electricity
- 3,200 litres of diesel
- 4.2 tonnes of mixed landfill waste
-
Spend-based:
- $120,000 on marketing services
- $45,000 on IT and software
- $9,500 on catering
At a glance
Activity-based data
Activity-based data uses physical quantities directly linked to emissions. Common examples:- kWh of electricity
- Litres of petrol, diesel, gas
- Kilometres travelled by mode and vehicle type
- Tonnes of waste by stream (landfill, recycling, organics)
- Tonnes or kg of materials and products
- Less influenced by price changes, inflation, or exchange rates
- Easier to compare across time and locations
- More useful for designing reduction projects (“use less fuel / different materials”, not just “spend less”)
Spend-based data
Spend-based methods use money spent as a proxy for emissions. Example:- $10,000 spent on IT services
- × emission factor per dollar (kg CO₂e / $)
- = emissions estimate for that spend
- You don’t have detailed activity data
- You’re dealing with lots of small purchases
- You want a first-pass footprint using finance exports
- Professional services
- Marketing and advertising
- Office supplies
- Software and subscriptions
- “Long tail” vendors where activity data isn’t realistic to collect
Pros and cons
When to use which
A simple rule of thumb:-
Use activity-based when:
- You have metered or measurable data (kWh, litres, tonnes, km, etc.)
- The category is material (big part of your footprint)
- You’re planning reduction actions in that area
-
Use spend-based when:
- Activity data is unavailable or extremely hard to get
- You want to cover many small, diverse purchases
- You’re doing an initial screening or rough baseline
You don’t have to choose one or the other for your whole footprint. Most strong inventories use a mix: activity-based for big categories, spend-based for the long tail.
Examples
Electricity (office or event venue)
- Best: kWh from meter readings or bills (activity-based)
- Avoid: spend-based factors for electricity if you can easily get kWh
Add to Energy and utilities with kWh, not just $.
Business travel
- Flights:
- Better: distance and class per flight (activity-based)
- Fallback: total spend on flights by region/route (spend-based)
- Hotels and accommodation:
- Activity-based if you have nights by city and hotel type
- Spend-based if you only have total $ from finance
Use the Travel and transport tables. Aim for activity-based where booking data is available.
Purchased services (e.g. marketing, legal, IT)
- Often no practical activity metric
- Spend-based is usually appropriate
- You can still improve quality over time by:
- Better categorisation
- Supplier-specific data where available
Use Purchases and services, mapped to appropriate spend-based factors.
Waste
- Best: tonnes per stream (landfill, recycling, organics, etc.) from waste contractors
- Fallback: spend on waste services by stream (spend-based)
Use Waste and materials with tonne-based inputs if possible.
How Salvidia handles both approaches
In Salvidia:- Some tables are activity-first (e.g. Energy, Travel, Waste)
- Others are flexible and can support activity or spend (e.g. Purchases and services)
- Detects whether a row is activity-based or spend-based.
- Applies the appropriate emission factor type.
- Stores both the input and the method used, so you can see where your numbers came from.
- Start with more spend-based data in early years.
- Gradually shift important categories towards activity-based as your data improves.
Common patterns for a first footprint
- Organisation
- Event
- Product
- Activity-based: electricity, gas, fuels, refrigerants, waste, major travel
- Spend-based: professional services, IT, marketing, office supplies, long-tail vendors
Practical guidance for your assessments
1
1. Prioritise by impact
Use activity-based data first for categories you expect to be large (energy, travel, materials), and worry less about perfect precision in tiny categories.
2
2. Use finance exports to fill gaps
Where you can’t easily get activity data, use spend-based factors on finance exports to avoid missing whole categories.
3
3. Document your choices
Make a note in your methodology of where you used spend-based vs activity-based data and why. This makes year-on-year comparisons much easier.
4
4. Improve over time
Each year, decide 1–3 categories you’ll upgrade from spend-based to activity-based, rather than trying to perfect everything at once.
If you only remember three things
Where to go next
- Learn about Data quality tiers (if enabled)
- See how this sits inside Carbon accounting in 10 minutes
- Or start applying it in practice in your actual data tables in Salvidia.